In the B2B sector, how can brands break free from the stereotype of “cold, tech-centric”? Alcatel-Lucent Enterprise (ALE) provides a perfect answer—a series of plush toys that can hold eco-friendly bags, and we are honored to be the “dream makers” of this creative idea.
- A Collaboration Opportunity Starting from “Brand Warmth”
ALE is a telecommunications company that, on its tenth anniversary, wanted to create a gift for its partners and loyal users that was both memorable and practical. Thus, the idea of ”plush toys + eco-friendly bags” was born: the brand elements were personified as soft, plush figures, and a small zipper was hidden on the back of the toy—unzipping it revealed a foldable eco-friendly bag printed with the ALE logo.
- From Design to Implementation: How Did We Turn the Idea into Reality?
As a plush toy manufacturer, our task was to reproduce the design details while ensuring quality! We use skin-friendly plush fabric, and the printed logo is clear and three-dimensional; the zippers are smooth, and the eco-friendly bags are durable! Even the packaging boxes are made by us! The minimalist style combined with brand elements reflects our meticulous attention to detail inside and out!
- Customer feedback exceeded expectations!
When these plush toy eco-friendly bags arrived at ALE’s clients, the response exceeded expectations—everyone said, “We didn’t expect corporate gifts to be so creative! The plush toys are so soft and comforting, and the eco-friendly bags are very convenient for everyday use!”
This collaboration with ALE has shown us the greater possibilities of “plush customization”: it’s not just a product, but an “emotional connector” between brands and users. Whether it’s a tech company, a FMCG brand, or a cultural and creative IP, all can use plush customization to transform abstract brand concepts into tangible, interactive, and appealing items!